Habeo is the asset system of record for higher education, built to replace legacy ITAM systems like ServiceNow at universities. We're looking for a Social Media Specialist to build and manage Habeo's presence across social platforms, helping us reach IT asset managers, controllers, and technology leaders at colleges and universities.
This role is 100% remote. Habeo is remote-first and accepts applicants located anywhere in the world.
What you'll do
- Plan, write, and schedule social media content across platforms such as LinkedIn and X to reach higher-ed IT and finance audiences
- Translate product updates, blog posts, and press mentions into engaging social content
- Monitor social channels for engagement, questions, and mentions, and respond or escalate as appropriate
- Track performance metrics (engagement, reach, follower growth) and report on what's working
- Collaborate with marketing and product teams to align social content with launches, campaigns, and events
- Stay current on trends in B2B and higher-education social media to keep Habeo's voice fresh and relevant
What we're looking for
- Prior experience managing social media accounts for a company, brand, or organization
- Strong writing skills with the ability to adapt tone for different platforms and audiences
- Comfort working with analytics tools to measure and report on social performance
- Basic graphic or content creation skills (e.g., using Canva or similar tools)
- Highly organized, able to manage a content calendar and meet deadlines independently
- Interest in or willingness to learn the higher-education and B2B SaaS landscape
Nice to have
- Experience marketing to higher education, IT, or enterprise software audiences
- Familiarity with LinkedIn organic and paid content strategy
- Basic video editing skills for short-form social content