Habeo is the asset system of record for higher education — an IT asset management and CMDB platform built to replace ServiceNow ITAM at universities, with native Jamf/Intune/Google Admin discovery, Workday-driven lifecycle management, and GASB 34/35-compliant fiscal workflows. We're looking for a Social Media Manager to build and run Habeo's presence across social channels, translating our work in higher-ed IT and compliance into content that resonates with CIOs, asset managers, and CISOs at colleges and universities.
This role is 100% remote. Habeo is remote-first and accepts applicants located anywhere in the world.
What you'll do
- Own the day-to-day content calendar and posting across platforms such as LinkedIn and X, tailoring tone and format to each channel
- Translate product updates, customer proof points, and industry data (e.g. ITAM trends in higher ed) into clear, engaging posts
- Partner with founders and subject-matter experts to source content ideas, quotes, and stories from demos, product launches, and customer conversations
- Track and report on engagement, follower growth, and content performance, adjusting strategy based on what works
- Monitor social channels for mentions, questions, and industry conversations relevant to higher-ed IT and ITAM
- Collaborate with marketing and design to produce graphics, short-form video, and campaign assets that support pipeline and brand goals
What we're looking for
- 2+ years of experience managing social media accounts for a company or brand, ideally in B2B or SaaS
- Strong writing skills with the ability to adapt voice and tone across platforms and audiences
- Comfort working independently to plan, produce, and publish content on a consistent schedule
- Experience using social analytics tools to measure performance and report results
- Basic proficiency with design or video tools (e.g. Canva, CapCut, or similar) for creating simple visual content
- Ability to synthesize technical or industry-specific information into accessible, audience-appropriate content
Nice to have
- Experience marketing to higher education, IT, or enterprise software audiences
- Familiarity with LinkedIn thought-leadership content and founder-led personal branding
- Exposure to compliance-heavy or technical B2B categories